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As social media continues to play a larger role in our daily lives, what an individual posts throughout their lives has an increasing impact on employers, schools, and other high-impact viewers. Those keg stand photos from college aren’t doing you any favors when it comes applying to grad school or looking for a job.

Luckily, Quartz reports, a new subscription service allows users to use SEO techniques to optimize what employers are viewing on their social media accounts. The article states that nearly half of employers in a recent survey view a job candidates social media channels or search results to screen applicants. This speaks volumes to importance of monitoring one’s web presence and ensuring the best possible chances for future success. It is now equally as important for individuals, whether high-profile or not, to be aware of their digital presence and do everything they can to have a positive online reputation.