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How Consumers Now Govern Brands

According to a Forbes article, what do Rolex, Lego and Hallmark have in common? According to 2017 data from the Reputation Industry, they’re three of the five most reputable companies in America. Their placement is a combination of nostalgia, corporate...

Search results do matter

In his book, Mechanics ofOnline Reputation Management: Repair and Control Your Name or Brand Reputation Online, author and digital marketing expert, Tyler Colllins, explains that the search results displayed on the first page of a search engine make up the majority of...