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Why Corporate Reputation Matters

According to Business2Community, Your corporate reputation hinges on the sentiment your consumers feel about your brand. Now corporate sentiment is difficult to quantify, but people do try! It’s easier to think of the big picture effects of a fluctuating reputation to...

Search results do matter

In his book, Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online, author and digital marketing expert, Tyler Colllins, explains that the search results displayed on the first page of a search engine make up the majority...