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Online reputation management is a thorn in the side of many businesses. With how freely many in the public are with taking to the web and making false or out of context claims about a brand they may have had a bad experience with, firms really must monitor what is said about them. Now, social media management platforms such as SOCi are adding reputation management tools to their repertoire to give clients an additional edge.

By closely monitoring reviews and comments online, brands and individuals have the ability to proactively respond to negative feedback and increase the chances of unfavorable reviews being deleted. This prevents the reviews from reading a wider audience and harming business. In many cases, they will even win back the original customer, as the company has shown they care by personally reaching out to resolve the issue. Companies must realize that there are technologies and services available to monitor their online reputations, and that it is in their best interest to take advantage of them.