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One of the most important steps a business can take is to ensure they are in control of their online reputation before anything bad happens. Before a bad review reaches massive amounts of people, monitor reviews. Additionally, hire an online reputation management firm to ensure that people see your best qualities when they search you on Google.

Forbes has reported on top ways for entrepreneurs to control their digital footprint. One of the most important ways is to claim your Google listing. Furthermore, business owners should claim their business name across all social media channels, before someone else does. It is recommended to use a social media management platform such as Hootsuite to post regularly on the channels all from one place, or outsource the process to your reputation management company. Forbes also recommends responding to negative reviews, in the hopes that the issue can be resolved. Both the customer and the public will see that your firm cares about issues like this and will work hard to address them.