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According to Thrive Global, in a digital age, your online reputation is becoming increasingly more important. We’ve heard about reputation management or ORM, but what about reputation marketing, and what can it do for your brand’s image?

As prestige writer, Publilius Syrus once wrote, “A good reputation is more valuable than money.” The ideology of reputation marketing isn’t new. Its value has been recognized since the dawn of man. When you were applying for jobs or colleges, how many people were telling you to be careful of what you post on social media?

A positive reputation is crucial for both individuals and businesses. When customers search for your brand online (and they will), you wouldn’t want them to turn away or cancel their services as a result of seeing negative content or bad reviews about you or your company.