If you want your business to succeed, you simply can’t ignore online reputation management. Creating and managing a good online reputation can help establish a strong brand image. Companies that neglect their online reputation risk losing potential customers.
It is essential to manage online negative reviews and feedback properly as they can be detrimental to your business. Customers use the internet to search about your products or services. This makes it important to have a good handle on what appears when someone searches for you.
Just one negative article can risk losing 22% of your customers. With three negative articles, the number rises to 59.2%. Four+ negative articles? Up to 70% of your potential customers lost.
Do The Searches Yourself
You need to see how you are viewed by people in Google search.
So, first conduct a Google search, including searching in Google images, for your name. Remember to search in private or incognito mode to get general, non-personalized results.
Search social networks and on forums to find out what people say about you, whether good or bad. Find out if your customers are happy with your products and services, if they recommend or not.
For example, searching on consumer reviews’ website like Trustpilot can give you an idea of what people are talking about your business and how they have rated you.