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According to B2C, A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their client’s online reputations are also very important. If your client’s online reputation is negative, it could be negatively impacting your business. There are many reasons for this, but in this article, I will be discussing the four main reasons why your client’s online reputation is just as important as your own online reputation.

1. It influences Your Own Online Reputation

2. It Can Impact Sales

3. It Can Lower Trust

4. It Hurts Your Ability to Generate New Business