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According to Forbes magazine, more consumers than ever look at the reviews and reputation of a business or product to help them make major buying decisions. If your target customers search for popular keywords around your product or service, will you come up? And if you do, will it be positive?

Here are some potential scenarios:

• Searchers might find little to no information about your business reputation, in which case they may either rely on your sales writing skills and guarantee(s) listed on your website, or they may keep on searching to find someone else offering what you’ve got, but with a reputation that fosters buying confidence.

• People might find you have a great reputation with reviews, established online listings that lend credibility to your claims.

• They also might find negative feedback from past customers.

Ignoring your online reputation could hurt your business. However, it’s not just the bad reviews you shouldn’t ignore; it’s also the good ones. In addition to monitoring your reputation, it’s wise to act on it.

Use Good And Bad Reviews To Your Advantage 

You can use good reviews to showcase your abilities and instill confidence. You can use bad reviews to learn where to improve, and to show anyone following you online that your company cares about customer service and satisfaction. How? Act on negativity in a productive way, wherever possible.

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