Does your business have a reputation strategy? If you think that only large brands need to worry about their reputation, you’re mistaken. Today, businesses of all sizes must be concerned about what their customers are saying about them. Whether you have a restaurant, spa, dental office, pet supply store or any other kind of business, you need to diligently monitor reviews, comments on social media and other content that affects your reputation.
In my own business, I provide marketing services to many types of businesses. I often tell my clients that when you plan your marketing strategy you should also consider how everything you do reflects on your reputation. Naturally, this includes the quality of your products and your customer service as well. A sterling reputation can carry you far and help you build your business quickly. A poor reputation, on the other hand, can be fatal. Let’s look at some innovative ways to build a strong reputation. Building and maintaining your reputation is more complex than it first appears. If you have the attitude that all you have to do is provide great products and customer service, you leave yourself open to problems. Below are some of the key areas to consider for creating an effective strategy for reputation management.