According to a Business 2 Community article, over the years as more new technology emerges and customers are able to easily do their due diligence, the number of companies not looking out for their customer’s best interest is on a decline. They are going out of business for their lack of or limited online reputation. Along with that, companies who are not leveraging this new technology are taking a dive as well. How can startups and large enterprises compete in the same space? The great Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Long gone are the days where people could start a business, create a few videos and hide behind their website to make money. In today’s fast evolving world of business, the online sales cycle has more steps because consumers are more guarded. The more you are able to reach your desired audience the more likely they are to buy from you and not your competitor.
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