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According to a Forbes article: Does your business have a reputation strategy? If you think that only large brands need to worry about their reputation, you’re mistaken. Today, businesses of all sizes must be concerned about what their customers are saying about them. Whether you have a restaurant, spa, dental office, pet supply store or any other kind of business, you need to diligently monitor reviews, comments on social media and other content that affects your reputation. Monitor Online Reviews And Comments Every business needs to track online reviews as well as comments on social media sites, forums or anywhere customers may be talking about you. The simplest way to do this is to set a Google Alert for your business name. You can also use more advanced reputation management or social listening tools. If you aren’t already listed on review sites such as Google and Yelp, make sure you set up accounts. On Google, for example, you need to claim your listing on Google My Business. This not only lets people review you, it makes it easier for them to find you on Google Maps. Your Marketing And Content Affect Your Reputation Reputation management overlaps with the fields of marketing, PR and brand management. All of these have an impact on your public image. You may have noticed brands getting into trouble by offending people with insensitive ads or inappropriate tweets or other social media content. Your ads, blog posts, tweets, videos and everything else you publish all contribute to your public image and reputation. Read more: