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According to a B2C article, Benjamin Franklin said it best: “It takes many good deeds to build a good reputation and only one bad one to lose it.” Your brand’s reputation is no exception. Technology has completely changed the way businesses today can (and should) approach reputation management. Thanks to social media, consumers have come to expect almost instantaneous interactions from the companies they choose to do business with. And this is especially true in times when something isn’t going well. This means that social media is not just a viable option for reputation management. It’s a necessary one. Read more at