According to The Villager, today’s small business owners face unique challenges that businesspeople of yesteryear never had to confront. While the internet has made it possible for even the smallest businesses to have a global footprint, it’s also forced business owners to devote substantial time to managing their online reputations. • Don’t ignore negative reviews. • Actively monitor your reputation. • Don’t hesitate to ask customers to edit their reviews. Online reputation management is important for today’s business owners. Though managing online reputations can seem like a full-time job, a positive reputation can greatly benefit your bottom line.