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An angry post from an ex or unhappy ex-employee has the potential to damage your business character if it appears on a search engines first page of results. An online reputation manager has the challenging task of providing online makeovers in a situation where a brand or an individual’s image has been smeared. This can be done through clever marketing aimed at creating opposing content that would eventually overpower the undesirable evidence. Negative search results can be buried by publishing positive, relevant content instead. Obsolete information can be removed from certain websites by contacting website administrators or reporting posts as spam or defamatory. Running a paid social mediTooltip Texta campaign is another great way to increase positive marketing that would leave a notable change in the way the public perceives you or your business image. At the end of the day, an online makeover would not be needed if you are on top of your online reputation management!