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According to a Business News Daily article, given that anonymous users can post any information they want about your business, even if it is inaccurate, uninformed or malicious, managing your online reputation becomes even more important. It might even be tempting to resort to some unsavory tactics known as “black hat” reputation management. These tactics can be effective, but they often come at a steep cost down the line. “Online reputation management is necessary because anyone can say anything online anonymously, posing as an expert or as someone else,” said Elad Shapira, head of research at Panorays. “However, there are ways to get this approach wrong and put your company and business at risk by using so-called black hat tactics. These are effective but unethical – and sometimes even illegal – ways to manipulate online data.”