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In order to fully control the online reputation management process for a brand or individual, it is important to think beyond just monitoring and replying to reviews, and releasing content on a blog or website. Online reputation management covers a broad spectrum of the digital sphere. It is imperative that regular releases highlight positive happenings in a company, and preferably what the company does for the surrounding community.

Forbes notes a number of steps a company can take to secure their online reputation. Simple activities such as claiming Google listings and social media accounts related to your brand are a great place to start. Direct interaction with customers about positive reviews, starting before they leave the store or conclude their service with you, is another positive way forward. By encouraging positive online reviews and asking their customers for feedback, brands are taking a big step in securing their online reputation management.