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Forbes recently noted that brands or high-profile individuals who see their name searched regularly on Google will have to take months, even years, to overcome negative content. The good news is that by employing online reputation management techniques, or by hiring a reputation management company, this process can be optimized and run extremely smoothly.

By creating positive, SEO-friendly content, running link campaigns to drive link backs to their web site and positive content, and regularly posting on social media channels, a brand or individual can ensure that they are actively taking control of their online reputation. The first step in doing this is to claim any and all social media channels and business listings found throughout the web. That way, a brand can ensure the public or competition isn’t running these pages and posting negative content. Then, follow the best practices for online reputation management to ensure that unfavorable reviews aren’t tarnishing business and prevent people from trying your services.