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As the internet continues to play a massive part of the daily routine for Americans, one’s online reputation is increasingly important. In professional fields where the wellbeing of others is at stake, having a strong online presence is even more important. These days, many doctors are taking their web presence into strong consideration when planning marketing efforts.

According to the Wall Street Journal, doctors who proactively pro-actively manage their online reputation can not only benefit from better reviews on Yelp and other sites, they can obtain direct feedback from their patients and make drastic improvements to their practice. Reputation management services work closely with their doctor and healthcare profession clients to ensure that the public sees the good side of a practice, and isn’t swayed by a customer who took to the internet to express dissatisfaction. Using strong SEO techniques, these firms are able to help doctors get across the message they wish the public to hear.