According to a Forbes article, Customers are talking about your brand. And whether you like it or not, through avenues such as social media, online review sites, blog comments, and community forums, your brand has made an impression.
Content about your brand can appear in so many places online that it can be very difficult to monitor the conversations and truly know what’s being said. Because of this, more companies are investing in online reputation management (ORM).
ORM is the act of monitoring and engaging in activities to understand and improve the overall public impression a company has online. In other words, it’s public relations for the internet.