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It’s in the name

When launching a new business or a start-up it is important to decide on a name and work on your online reputation before you launch your brand. Go through the proper processes when deciding on a name that correlates with your brands’ vision, mission, and...

Search results matter

In his book, Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online, author and digital marketing expert, Tyler Collins, explains that the search results displayed on the first page of a search engine make up the majority of...

Online makeover of your image

An angry post from an ex or unhappy ex-employee has the potential to damage your business character if it appears on a search engines first page of results. An online reputation manager has the challenging task of providing online makeovers in a situation where a...