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Why Your Digital Reputation Matters And How To Influence It

According to a Forbes article, as we continue to place more trust in search results, the importance of maintaining and managing our online reputation grows. We’ve moved from the age of information to the age of reputation. In fact, according to the Pew Research Center, 91% of people trust what they see and read in search engine results, and...

How Consumers Now Govern Brands

According to a Forbes article, what do Rolex, Lego and Hallmark have in common? According to 2017 data from the Reputation Industry, they're three of the five most reputable companies in America. Their placement is a combination of nostalgia, corporate responsibility and a willingness to focus on reputation strength. Today's online shoppers have...

How To Protect Your Reputation

According to OPI.net, social media is a great way to market your company, but it can also have a significant impact on your brand’s reputation. As Warren Buffet famously said: “It takes 20 years to build a reputation and five minutes to ruin it.” It can be alarming for a brand to suddenly find itself at the center of a social media storm or being...

Protect Your Brand From Angry Customers In The Reputation Economy

Based on a Forbes magazine article, Vitaly Zdorovetskiy is a YouTube star whose wildly popular prank videos have earned him 10 million subscribers and over a billion views to date. He has a legion of fans, but not everyone finds his pranks and personality charming. While Zdorovetskiy and his girlfriend were staying in the Boca Raton Resort this...

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