by Reputation Specialist | Aug 5, 2020 | Digital Marketing
Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and...
by Reputation Specialist | Aug 3, 2020 | Strategies
Financier Worldwide says a good reputation is among the most important assets a company can possess. However, this asset is fragile. In the event of a scandal, disaster or accident, a reputation that has taken years of diligence to build can be damaged in the wink of...
by Reputation Specialist | Jul 31, 2020 | Strategies
The internet profoundly affects any kind of business. That is why most businesses today use the internet to spread the word not only within a locality but to a much wider audience. However, placing your business on the web is not a simple matter of creating a website...
by Reputation Specialist | Jul 24, 2020 | Reputation Management
In his book, Mechanics ofOnline Reputation Management: Repair and Control Your Name or Brand Reputation Online, author and digital marketing expert, Tyler Colllins, explains that the search results displayed on the first page of a search engine make up the majority of...
by Reputation Specialist | Jul 20, 2020 | Reputation Management
According to an Entrepreneur article, how do you get customers to notice the release of a new product? If you’re Taylor Swift, you delete your social media history and then drop a video of yourself in a $10 million diamond bath. Although it’s a bit...