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How Consumers Now Govern Brands

According to a Forbes article, what do Rolex, Lego and Hallmark have in common? According to 2017 data from the Reputation Industry, they’re three of the five most reputable companies in America. Their placement is a combination of nostalgia, corporate...

Search results do matter

In his book, Mechanics of Online Reputation Management: Repair and Control Your Name or Brand Reputation Online, author and digital marketing expert, Tyler Collins, explains that the search results displayed on the first page of a search engine make up the majority of...

What Is Reputation Management?

According to B2C, Character is who you are. Reputation is who other people think you are. For all the effort and attention that we give to character, it’s reputation that really matters, especially in the business world. And that is why reputation management exists....